Not Your Daddy’s Livestream: The Future of Marketing is “Active-Streaming”


Interactive livestreaming is an important marketing tool, especially for brands with a robust social media audience, which collaborate with influencers, or which offer a product that can be demoed in action. Marketers tend to lose interest at the word “livestream” because most livestreams are basic, one-way shows that do very little to build equity or community, create conversations or increase engagement or sales. In this talk, I will discuss how a more actively engaging livestream approach can deliver significant value for many brands today.