Using recommendation technology to deliver better email marketing ROI


Email marketing results greatly depend on many factors – email address quality, content, frequency, subject lines, sender alias, deliverability, sendout time, number of offers etc. The presentation shows how data science and recommendation technology can be used to gain better insights and improve the return on email. In particular we highlight that advanced email technology is no longer restricted to large enterprise clients but can be successfully applied by mid-size and smaller companies as well. All cases presented are based on real world examples from our client base.

(Prezentace bude v anglickém jazyce bez překladu)