How a DMP can change your business


I will help to position in your mind the following

1) Why is important to know your audience? Single conversation with user and personalise and targeting. Move from prospect to advocate.

2) If you have a DMP what are the benefits. How can you talk to your CMO, COO or CEO and show the value of a DMP. This could be in new revenue streams, media efficiencies or additional insights.

3) And once you understand what a DMP is, and the value and benefits it will bring to your organization, how do you make that next step and implement?

(Prezentace bude v anglickém jazyce bez překladu)